I've tried numerous different so-called protein bars, energy bars, etc., and so far have been very disappointed, either because they were flavorless or because they had very unhealthy ingredients. I saw some ads from Aloha in the past and basically ignored them; I don't really recall why. Then an ad popped up on Instagram, and I decided to give them a try. Wow! These are so good. I'm really impressed and will be a loyal customer for a long time. They are made with very healthy ingredients, and the flavor profiles are exceptional. I will say that the coconut is not my favorite, but that's a personal opinion. Every other flavor was very good. I would highly recommend this product to anyone looking for a good protein bar to supplement a healthy diet.