A bit about us… ALOHA's founders were impressive in their ability to spot a tremendous opportunity - they were ahead of the plant-based curve. But as we all know, executing a vision is as hard as spotting an opportunity. And their experience, fortunately, proved to be our opportunity.

As a new family of step-founders, we have something powerful in common with our predecessors. Much as they chose to plant the flag for ALOHA, we've all opted-in to pick up the banner where they left off, because we believe in the promise this brand has to offer. We migrated from a hybrid food and technology company to one purely focused on plant-based food. And we relentlessly focused on what is most important, the quality and taste of our bars, drinks and powders.

The power of choice is a cornerstone for our brand, and as a seasoned group, we all chose to join ALOHA and re-build this team, this brand, and this business. We are an employee owned company of makers, we are empowered to build our future, and we take that responsibility personally. So ALOHA to the new team and new beginnings with Whole Foods.