Our company started in Honolulu and was founded by three native entrepreneurs (both kanaka and kama'aina) on a mission to spread the aloha spirit through good, healthy food to the world. Today, we're fortunate to have a larger group of supporters (kanaka, kama'aina, mainlanders, and international citizens) as owners and we became an official employee-owned B-Corp in 2020. 

Furthermore, we have a local advisory council (all kanaka - all owners) who continually help guide us with what it means to live and act with aloha through our actions. We collaborate with non-profits on the islands like Kupu Hawaii (https://www.kupuhawaii.org/) and are working to set up the infrastructure to support local ingredient farms for our products.