I have being buying bars from this company for 6 years now. My reason is Say "aloha" to a toned body when you include this bar in your diet. And don't worry about the 24 grams of carbs. Carbs are essential to our diet. This is a class act company and humble humans. The ingredients speak for itself and the flavors are spot on. Before Chocolate Peanut Butter came out, my favorite was chocolate chip cookie dough. But HOLY SMOKES…CPBC FTW any day of the week. So much I am on my third box! Thank you aloha for your tasty bars!