Matthew Murasko, an avid waterman, lives a healthy, happy life on the north shore of Maui. With an eclectic background in lifestyle marketing and brand development, he is a patent author, product designer, and a Hawaiian cultural liaison. Over his career, Murasko has been instrumental in founding, collaborating, and building Crosslink USA, Surflife Surfboards, the Rabbit Kekai Foundation, OluKai Footwear, and the Lumeria Maui retreat center. Matthew serves on the Board of Directors boards for Pa'ia Youth & Cultural Center and the Hawaiian voyaging canoe non-profit, 'Uhane O Wa'a Kaulua Naleilehua. Murasko manages Sales, Marketing, PR and is the co-creator of Project Hawaii for ALOHA in the Hawaiian Islands.