Project Hawaii
In the Hawaiian language, aloha means “sharing the breath of life.” At ALOHA, we aim to do this by making health simple, fun, and accessible. Every day, we aspire to live by embracing this idea. Hawaiian culture, lifestyle, and people are truly inspiring to us, and that’s why we’re honored to partner with organizations and individuals that celebrate the spirit of “aloha” every day.
Maui Cultural Lands
ALOHA is honored to support the
Hawaiian based non-profit, Maui Cultural
Lands, a grassroots land trust organization
whose mission is to stabilize, protect, and
restore Hawaiian cultural resources.
Reforestation
Hawaiian culture is intimately connected to the native flora of the islands, therefore one primary goal of MCL is to reforest Honokowai Valley and the Kaanapali area with native and endemic Hawaiian plant species.
Archaeological
Stabilization 
Important cultural information is contained within the ruins of Honokowai Valley. MCL aims to stabilize this archaeological site for future generations.
Education
Honokowai Valley provides an ideal setting for educational opportunities for the Hawaiian community, general public and visitors.
Hawaiian Islands Land Trust
ALOHA is honored to support HILT in their mission to protect and sustain the land of Hawaii for current and future generations.
Hawaiian Islands Land Trust (HILT) is a non-profit organization and the first and only nationally accredited local land trust in Hawai‘i with a mission to protect the lands that will sustain us for current and future generations. HILT has conserved over 17,500 acres to date, via perpetual Conservation Easements and Fee Simple Ownership, on a number of properties
with various conservation values important to residents and visitors alike. HILT conserves lands that secure Hawai‘i’s long-term well-being, lands with scenic views, agricultural resources, wildlife habitats, water resource areas, cultural and historical sites, and outdoor recreation opportunities. To learn more, visit www.hilt.org
Scott Fischer
Director of Conservation Hawaiian Land trust
Scott Fischer
Scott grew up in Kula, and at age 17 enlisted in the United States Marine Corps. After his discharge, he studied at Colorado State University. Scott’s graduate work includes an M.A. in peace studies with a concentration in native Hawaiian strategies of peacemaking and reconciliation. His Ph.D. explored the dynamics of post-conflict recovery in a civil war on the island of Bougainville, Papua New Guinea, with a particular emphasis on how communities make wise decisions about conflicts over natural resources. Since 2003 Scott has worked for the Maui Coastal Land Trust, first as a project manager at the land trust’s 277-acre Waihe‘e Coastal Dunes and Wetlands Refuge and, since January of 2011, as the Director of Conservation for the Hawaiian Islands Land Trust. In this capacity he has led all aspects of the ecological restoration work conducted by the Land Trust. Since 2005 he has served on the Maui/Lana‘i Island Burial Council and, more recently, as a board member of the Hawai‘i Wetlands Joint Venture, Public Access Trails Hawai‘i, and the Friends of Midway Atoll. Scott enjoys teaching people about cultural and natural history of Hawai‘i and pounding poi with his kids on the weekend. honor of his father.
Edwin “Ekolu” Lindsey III
Maui Cultural Lands
Edwin “Ekolu” Lindsey III
A passion for preserving the beautiful Hawaiian islands runs deep through Edwin “Ekolu” Lindsey III family’s roots. Ekolu carries the torch of his fathers’ legacy with a foundation in the belief of Olelo No’eau, “He ali’i ka’aina, he kauwa ke kanaka,” which means “the land is chief and we are its servants.” As the President of Maui Cultural Lands, Ekolu is on a mission is to stabilize, protect, and restore Hawaiian cultural resources.

A native Hawaiian and an avid surfer, Ekolu is also a member of Maui Nui Marine Resource Council, a facilitator and cofounder of Polanui Hiu, as well as Vice president of 'Uhane O Wa'a Kaulua, where he is currently working on a project to help build a double hull voyaging canoe named Naleilehua in honor of his father.
Malika Dudley
Malika Dudley is a Hawaii lifestyle blogger, Emmy-nominated certified meteorologist, surfer girl, motivational speaker, jewelry designer, and ocean lifestyle advocate.
Matthew Murasko
Matthew Murasko, an avid waterman, lives a healthy, happy life on the north shore of Maui. With an eclectic background in lifestyle marketing and brand development, he is a patent author, product designer, and a Hawaiian cultural liaison. Over his career, Murasko has been instrumental in founding, collaborating, and building Crosslink USA, Surflife Surfboards, the Rabbit Kekai Foundation, OluKai Footwear, and the Lumeria Maui retreat center. Matthew serves on the Board of Directors boards for Pa'ia Youth & Cultural Center and the Hawaiian voyaging canoe non-profit, 'Uhane O Wa'a Kaulua Naleilehua. Murasko manages Sales, Marketing, PR and is the co-creator of Project Hawaii for ALOHA in the Hawaiian Islands.